I enjoy connecting businesses with the partners who will make them successful. This topic is close to my heart, as the quality of your skincare products highly depends on your capability. Do you know that the skincare market will grow at a CAGR of 4.7% from 2023 to 2030?
Self-owned skincare suppliers boast excellent in-house capabilities, superior controls over active ingredients, quality, and innovation. Since they are independent, they can deliver accuracy, transparency, ethical development, and unique creation that caters to the demands of consumers.
When launching your brand of skincare products, sourcing a supplier whose reliability and service capabilities extend to the formulation, manufacturing, and delivery of your products is critical. I will discuss the 8 most service capabilities and how they will support your business. Read on!
What is a brand skin care product supplier?
Owning the brand's skincare suppliers as the only production and marketing house of skin care items allows them to have full control over formulation, quality, and innovation. The in-house approach reflects high levels of transparency and customization, consequently making them one of the leading houses within this industry.
But how do you find a good supplier then? What does one look for in terms of critical service capabilities in a skin care products supplier? Well, I learned that as an expert from Amarrie, which is among the suppliers of skincare products in China. Learn more about how to find the right supplier here.
If you are a business owner, you know that you must deliver products of the highest quality that would satisfy and meet the needs and expectations of your customers at the same time. On the other hand, you realize that making and producing your own goods can be so costly, time-consuming, and even riskier. That's where a good, professional skin care product supplier comes into play. They can assist you with a lot of services, such as product development, formulation, packaging, labeling, shipping, and delivery. Below are some key service capabilities that have helped my clients and me to continue growing our brands and businesses in this highly competitive skincare industry. More details about the complete guide to packaging can be found here.
1. Orginal equipment manufacturer (OEM) and Original design manufacturer (ODM)
You provide us with the detailed design and specification for the product you plan to make. We manufacture that product based on your requirements. You own the product's intellectual property rights, and we only provide the production service. You may then sell the product under your brand's name.
For instance, you can do a vitamin C serum with your formula, packaging, design, and branding; therefore, you can opt for our OEM service. The difference between Original equipment manufacturer (OEM) and original design manufacturer (ODM) becomes the one reflecting the degree to which you become involved in or take control of product design and development.
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The OEM buyers have more control and flexibility over the product since they can specify every detail and feature. Buyers of ODM products need more control and flexibility in the product since they will be choosing from our existing designs and options.
However, more responsibility and risk of a product falls on OEM buyers, as they have to invest more time, money, and resources in developing and testing any product. In the case of ODM, the buyers have less product responsibility and risk because they might save on some product development and testing costs and rely on our expertise and experience. Find more differences between ODM &OEM here.
2. Research and Development R&D
The service shall include developing novel and value-added products, quality and stability testing of those products, and their compliance status in relation to industry standards and regulations. Research and development are very important in product development to meet the market's demand and customer expectations.
Our company owns a professional cosmetic research and development team. With over 20 years of experience in the cosmetic industry, our senior engineers specialize in skin care product lines, from over-the-counter brands to professional beauty salon products. They have developed some well-known brands such as Lancôme, VOV Mentholated OEM, and Marjorie Bretagne counter brand.
Allow our professional and experienced R&D team to guide you in creating your brand of skincare products. Our laboratory boasts highly advanced instruments and technologies. The ingredients will be of high quality, sourced from natural and organic sources, following the GMPs and ISO guidelines and adhering to the standards of the industry in terms of safety and ethics. Discover our naturally derived ingredients that are non-toxic to the skin here.
We provide two kinds of R&D services: basic research and applied research. Basic research involves investigating new ideas and concepts, discovering new knowledge, and creating new theories. Applied research involves the application of already existing knowledge and methods in solving particular problems, making new improvements to existing products, or simply creating new products. Choose the Research and Development (R&D) service that matches your interest and preference.
3. Designing and branding
Designing and branding are among the most important measures of building an effective brand identity for skin care products. It's the ways through which you'll have a unique and attractive presentation of your brand, perhaps catching the attention and interest of the target customers.
Designing and branding help you differentiate your products from competitors and build a loyal customer base that trusts and values your brand. Find out more about the 6 creative stages of branding design in this step-by-step guide. With 30 years of printing experience, the printing factory has state-of-the-art facilities worldwide, excellent technical support, and innovative professionals capable of catering to customer requirements and demand for any product labels and packaging.
We use 350g single copper paper for our packing cartons, much better than the competitors' 250g/300g of form. Our high-quality cartons ensure that your products are well-protected to reach you and your customers safely. We utilize the latest in printing technology and guarantee the excellence of our paper. This yields an exponentially more textural product to sell at higher prices, therefore greatly improving profit margins.
Our packaging includes an inner and outer box: the inner tube consists of three layers of corrugated paper. By contrast, the outer box has five layers of corrugated paper. This makes our packaging strong and gives us 50% higher transportation protection than our competitors. We ensure that the product damage rate is less than 1%, which reduces your loss, customer complaints, and negative reviews.
Our design team has over 10 years of experience and has worked on more than 1,000 brand design cases, including well-known Amazon beauty brands. We will provide original and attractive designs according to your brand style. We might help you with the following aspects of designing and branding.
4. Production
Production is the service that involves manufacturing the products in a hygienic and automated facility, following GMPs and ISO guidelines, and manufacturing with quality ingredients that are sourced ethically and sustainably. Production is about making sure products are safe and effective and the business scalable and profitable.
Our cosmetic raw materials are sourced from internationally recognized suppliers and carefully selected for quality raw materials and formulated ingredients. Our raw materials are sourced through major market manufacturers like IFF, BASF, Dow Corning, Lubrizol, Degussa, SEPPIC, and DSM.
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We source them from Britain, America, France, and Germany because of their high quality with a minimum number of undesired impurities. All our raw materials are according to the requirements of both local and international regulations. Extensive research was done to ensure all our ingredients in the formula are skin-friendly and don't cause any irritation. Our customer satisfaction is always at 99%.
Our modern and efficient production facility produces everything in skin care products, from masks to moisturizers, serums, sunscreens, and many more. We have a skilled and professional production team that is capable of handling the whole production process by themselves. A strict quality control system monitors and tests the products at every stage of the production process. The flexible production capacity can meet our customers' different demands and requirements. The green production policy minimizes the environmental impact of our production activities. Learn more about the advantages of outsourcing the skin care manufacturing process here.
5. Delivery
Delivery is the service in charge of delivering the products safely and on time to the buyers using reliable and cost-effective logistics partners. This is instrumental in ensuring the freshness and quality of the products, as well as customer satisfaction and trust. We have an adequate inventory of the brand, and shipment will be made within 48 hours. The most experienced DHL shipping partners are screened; receiving goods only takes 3-5 days.
We shall involve a network of trusted and professional logistics partners who may deliver your skincare products anywhere in the world. Our dedicated and experienced delivery team may handle the delivery of products right from the start to the end. Our smart and transparent tracking system lets you track your order status and location at any time. It is flexible, convenient, and easy, with the option of choosing a delivery mode, speed, and cost that suits your needs and preferences.
6. After-sales
After-sales refers to the post-purchase service, which responds to any query, resolves buyers' issues, and collects customer feedback. After-sales is very important to enhance consumer experience and retention, as well as the reputation and growth of the business. Learn 7 types of after-sales service to keep your customer satisfied. We provide samples, posters, and catalogs of goods free of charge to our associates, with their total value amounting to 300 USD. As our studies have shown, these materials are very helpful in drawing more customers, increasing sales, and consequently repeating business.
Our sales team advises your business professionally in the skin care industry. With over 10 years of experience, whereas the company itself has already had 20 years of experience, Our friendly and responsive after-sales team can assist with inquiries or issues regarding your skincare products. We have efficient and engaging customer service 24/7 by phone, email, chat, or social media. Proactive Support Outreach follows up on a regular basis to guarantee satisfaction and loyalty.
We provide profitable and open feedback to listen to your feedback and suggestions, which are then used to improve our products and services. Our after-sale services are available online 24 /7 hours a day using a lifetime service. For goods received with quality problems, we provide a free return within 120 days.
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7. Marketing
The marketing service will help buyers promote and sell their products to the target audience through online platforms, social media, influencers, events, and advertisements.
Marketing is the platform where brand awareness and visibility are enhanced and sales and revenue increase for any particular business. Marketing helps buyers gain trust and loyalty in customers and distinguish them from their competition. Marketing is an ongoing dynamic and creative process whereby continuous research into innovation and adoption of trends related to market and customer preference changes are taking place. Find 8 steps to marketing your business here.
Our marketing team consists of professionals in their respective fields with over 8 years of experience in this area. We involve a team of experts in developing our marketing strategies who, in previous engagements, have dealt with renowned brands such as Dr. Miniso and P&G. You will reduce the hassle and cost of advertising your brand to increase sales and revenue once you become an NEU agent. We also provide more than 10 new brand videos per month, over 100 images, and descriptions for marketing materials. You can keep these materials to update your customers on what is happening with your brand.
To our OEM customers, we can provide free marketing material that will save at least 2,000 USD. We can also help develop a marketing plan to suit your goals and budget while executing it properly. Our expertise will empower us to find the perfect fit for marketing channels and strategies that will work in conjunction with and apply to your brand identity and style to reach your prospective and currently existing customers.
We will be working towards measuring and analyzing the outcomes of your marketing campaigns, reporting, feedback, and recommendations for further improvements in your marketing endeavors. We will also assist you in tracking your online reputation and managing customer queries and complaints. We will be your partner and friend, standing with you at every step in your marketing journey.
8. Training
Training is the process of teaching or developing any skills, knowledge, or fitness in oneself or others that relate to specific useful competencies. Training aims at improving capability, capacity, productivity, and performance. Training also helps an individual gain confidence, motivation, and satisfaction in work. In this regard, training is a continuous and lifelong process whereby one undergoes continuous updating and refreshing of their skills and knowledge.
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We have a professional and experienced training team that may help you learn and master the skills and knowledge required to run and manage your brand of skincare products. We may help in every respect, including product formulation, quality control, packaging, labeling, distribution, and even customer service, when it comes to your skincare business.
We can also help you with the latest trends in skin care, best practices, and product standards. 10 trends you need to know about changing consumer expectations here. Our online and offline courses, workshops, webinars, manuals, and videos, among other resources that will work best for a learning style such as yours, are available. We also further provide feedback, evaluation, and certification to measure your progress and achievements. We can mentor and support you on every step of your learning journey.
Conclusion
This article has helped you understand the most crucial service capabilities of their brand skin care products suppliers and how they may help you create and launch your skin care products successfully and efficiently. I hope you enjoyed reading this article and learned something new.